Read the full write up on fan engagement here. Share what you think about this on the Fandom Then/Now website or respond here in the comments section below.
The image above shows the number of survey participants who were participating in a single fandom or multiple fandoms in 2008.
In the past, stories were often distributed within a fandom for a show, a pairing, a character, actor, etc. For example, stories could be shared on a fandom list-serv, in an online community dedicated to a specific pairing, posted on a dedicated fandom archive, etc. However, as media fandom increasingly used LiveJournal, this may have facilitated more long-term social links between fans across a variety of fandoms. In 2008, survey participants were almost evenly split between fans that engaged with more than one fandom at a time (54%) and fans who stuck to one fandom at a time (46%).
Today, I'm not sure what the trend is. With more media fans spread across sites like Archive of Our Own, FanFiction.net, Tumblr, and Twitter, LiveJournal, Dreamwidth, etc., I wonder if this is something that is enabling any different or new reading habits. Finding stories about a particular character or a certain pairing of characters doesn't necessarily require joining one specific journal community or mailing-list any more. Instead, sites like Archive of Our Own, FanFiction.net, Tumblr, and Twitter allow fans to access many different fandom tags within a single website. This makes me wonder. Is it possible fans are reading a broader mix of fan fiction today? Are fans able to be more "multi-fannish" than they used to be?
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